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01 Aug

Platinum vs Gold - is it worth the extra cost in custom jewelry?

Have you ever wondered why most wedding jewelry is set in platinum and everything else in gold?

Natural Platinum  vs Natural White Gold

With gold and platinum prices reaching record levels, knowing which metal to use, and when, is a decision that is just as much about budget as it is about durability and feel.

Historically the cost difference between platinum and gold can be as high as 50% more for platinum since platinum is naturally a heavier, more dense mental, it weighs more. Hence, the same ring cast in platinum will be about 30% heavier, resulting in a very steep price difference.

So why is most wedding jewelry in platinum?

In its natural state, platinum is very dense and white and will not need to be “dipped in rhodium” for a white look. Due to it's weight many say it feels heavier and more luxurious. Platinum has a certain "feel" about it that gold does not. Also, because white gold has a slight grey look most gold jewelry is dipped in a material called rhodium which is a very durable plating. Rhodium plating has similar properties to platinum and make your jewelry look white and bright. Over time it does need to get re-dipped with wear but this process is readily available and not expensive. Also, after it's done your ring looks "like new" again.

So if it's less expensive, can be dipped in rhodium, why not always use gold?

The decision to spend the extra on platinum is a personal one beyond a budget. As consumers we make these decisions on many items we buy and wear all the time. Take sneakers for example. There are basketball sneakers for $35, $75, and I have even seen them as high as $150. Will the more expensive pair make you play better? Technically not - but they might wear better. Even so, if one pair is more comfortable or has more cushion to it you might actually play better or at least have a more enjoyable time doing so. And that's not to say that for one person the $35 pair isn't a better fit.

Buying jewelry is the same thing - we look at budget and fit.  Even if there are not budgetary concerns it is the weight of the ring that will decide the metal we use - and when I say weight, it's as much about the feel as anything else.

For a typical engagement ring that is worn every day for years and years, if the budget can absorb the cost of platinum there is nothing like it - which is why so many brides choose platinum. The differential in the weight lets the wearer know the ring is on her finger and the ring is essentially maintenance free. There are exceptions - of course - and since each situation is different  that is why working with an experienced jeweler to review you options is always best.

The good news is that there is really not a "wrong" choice. Just like choosing the style of the ring is a personal decision - the materials the ring is made of can and should be a personal decision as well.
07 Jul

Diamond Selection - Is the Most Expensive Diamond Always the Best??

Posted by Amy Certilman

 In my business trust & reputation go hand-in-hand. And they should.

When buying fine jewelry and diamonds - whether in person or via the internet, - quite a bit of trust is required. Not just about the quality of the gemstone, or the price, but trust that the advice being given and the choices offered suit your needs as the buyer.

There is nothing worse than setting a budget and then going over it. I always explain that when I ask for a budget - give me the high end. Not because I will be looking to spend every penny, but rather so that I may show options within the budget and let my client choose.

To make this point, the photo here shows that the most expensive diamond wasn't necessarily the prettiest.  My method of comparison saved my client $2000 (that he was prepared to spend) and we made a spectacular ring exactly the way he wanted for less than expected.


While the set budget allowed, there was a $2000 price difference

between the E/VS2 diamond & the H/SI1 diamond we chose which in person

was a prettier diamond.


The beauty about finding a jeweler that does not keep inventory is that we are not limited to "sell" what we have.

For each project, I contact my diamond dealers directly and personally compare several stones to narrow the choices down for my clients. For budget purposes, I like to present three to four options per project that reflect;


1. the high end of the budget

2. the next level down

3. the level down from that


Only after a full comparison will a buyer feel confident that they have explored all possibilities and be able to make a good sound decision for the diamond we use in their new jewelry.


While the GIA has done a terrific job in classifying diamonds for consumers, time and time again, I advise my clients to not just look at the Certification Report, but rather to look at the diamonds, or hire a a professional to do so, as no two diamonds are exactly the same, which is what makes each stone and gem so beautiful!


client review of the diamond selection process:

"Amy, thank you so much. The ring is beautiful! You are the best at what you do. Your explanations and demonstrations were clear and concise. As a result, I felt that I had a good understanding of diamonds and what I was purchasing. It was a great experience and the end result was perfect. Oh, and Angela loves it!" Michael H, North Franklin, CT

23 Oct

Sentimental "New" Cushion Cut Diamond Three Stone Anniversary Ring

With a Twentieth Anniversary around the corner, my client's husband wanted to buy a new larger diamond ring but she wasn't so sure she was ready to not wear her old one.  The three of us "pow-wowed" and decided that I would design a setting that could incorporate a new diamond with the old, specifically creating a three-stone-setting. The budget was set and I showed

process diamond selection three stone cushion cut ringthem  several cushion cut stones as well as matched her original diamond with another one so each would flank the new diamond.  

To keep things straight, I engraved the year under each side stone to identify which was part of the original ring as well as reflect the years of both their wedding and their anniversary. 

engraving in ring of wedding anniversary and 20th anniversary year





The end result is both a beautiful new yet sentimental setting. 

custom three 3 stone cushion cut diamond engagement and anniversary ring

If you would like to create a new ring like this or incorporate and existing stone call Amy at 516-422-1220 or email amy@theperfectsetting.com

22 May

Destroyed Engagement Ring Repaired with Dual Adjustable Shank for Enlarged Knuckle and Arthritis

Adjustable shank ring opens for swollen knuckles or fingers with arthritis  http://theperfectsetting.com/collections/resetting/products/resetting-destroyed-engagement-ring-repaired-with-dual-adjustable-shank-for-enlarged-knuckle

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